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Social Media Support Site

Please select from the options below to navigate around this section. Once you enter any one of the sections, you can navigate back to where you came from by clicking the links which will appear to the right.

Social Media Slides

Check out the slides from the latest Social Media course we ran.

Social Media Resources

Useful links to resources across, Facebook, YouTube and LinkedIn

Useful Links

A collection of websites that we either mentioned on the course of which h we think you should check out!

Social Media Books

Just a brief selection of books that we are sure will help further advance your knowledge of Social Media.

Frequently Asked Questions

How often are the slides updated?

The Social Media slides are updated every month. The reason for this is that we discover new techniques and the platforms like Facebook, Twitter and LinkedIn are constantly evolving. If you would like to find the latest slides, just head over to that section.

Where can I find the latest stats on Social Media?

There are many resources out there for Social Media stats. we would recommend you check out Social Bakers, Econsultancy, Social Media Examiner and Social Media today. Smart Insights is useful for general digital marketing and social media stats, too. Check out Mary Meeker’s Internet Trends for a treasure trove of Internet Marketing stats.

What Google resources would you recommend?

I mention Google a few times on the course and here are some useful links. If you’re looking for keywords, check out Google’s Keyword Planner, Google Analytics is your FREE tool for analysing digital marketing and website performance, whilst Search Console is the tool for measuring your Search traffic and performance. Google My Business is the tool for improving your local rankings on Google.

What books do you recommend on Social Media?

We have a section on that (to the top-right) but I would say you might want to check out Everybody Writes by Ann Handley, Crushing It by Gary Vaynerchuk, Groundswell by Charles Li and The Art of Social Media by Guy Kawasaki.

How often should I post to Social Media?

This is a difficult question and there is no one answer for every company. However, to help you figure it out, why not check this article on Coschedule, this infographic on Social Media today and this article on Sprout Social.

How can I advance my Social Media knowledge?

The quickest and cheapest way is to read more on the subject and analyse (and learn from) what others have done. There are quite a few links in the Social Media Resources and Useful Links sections. I mention Social Video and Images a LOT on the course and I would recommend you sharpen up these skills. Go to events arranged by Facebook and Google and marketing conferences (there are a lot of them).

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