Social Media Support Site
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Frequently Asked Questions
How often are the slides updated?
The Social Media slides are updated every month. The reason for this is that we discover new techniques and the platforms like Facebook, Twitter and LinkedIn are constantly evolving. If you would like to find the latest slides, just head over to that section.
Where can I find the latest stats on Social Media?
There are many resources out there for Social Media stats. we would recommend you check out Social Bakers, Econsultancy, Social Media Examiner and Social Media today. Smart Insights is useful for general digital marketing and social media stats, too. Check out Mary Meeker’s Internet Trends for a treasure trove of Internet Marketing stats.
What Google resources would you recommend?
I mention Google a few times on the course and here are some useful links. If you’re looking for keywords, check out Google’s Keyword Planner, Google Analytics is your FREE tool for analysing digital marketing and website performance, whilst Search Console is the tool for measuring your Search traffic and performance. Google My Business is the tool for improving your local rankings on Google.
How can I advance my Social Media knowledge?
The quickest and cheapest way is to read more on the subject and analyse (and learn from) what others have done. There are quite a few links in the Social Media Resources and Useful Links sections. I mention Social Video and Images a LOT on the course and I would recommend you sharpen up these skills. Go to events arranged by Facebook and Google and marketing conferences (there are a lot of them).