Cardiff: 02920 005778 | London: 020 3858 0131 bookings@marketingtom.com

Google Analytics Courses London & Cardiff

Learn to report, measure and improve website activity on our 1-day workshop.

On this hands-on Google Analytics Training Course we will explore Google Analytics from account set-up, to looking at how the interface works, understanding how to interpret metrics and dimensions, creating dashboards and on to its more advanced reporting capabilities. The course is designed to help you better understand the activities of your website visitors to improve their user engagement and increase conversions.

Course Dates

DateVenuePrice 
Dec 18, 2018Portland Place, LondonEarly Bird: £275 (not £295)Book Now
Jan 22, 2019Portland Place, LondonEarly Bird: £275 (not £295)Book Now
Feb 19, 2019Portland Place, LondonEarly Bird: £275 (not £295)Book Now
Mar 19, 2019Portland Place, LondonEarly Bird: £275 (not £295)Book Now
Apr 16, 2019Portland Place, LondonEarly Bird: £275 (not £295)Book Now
Dec 19, 2018Cardiff Gate, CardiffEarly Bird: £175 (Not £195) Book Now
Jan 29, 2019Cardiff Gate, CardiffEarly Bird: £175 (Not £195) Book Now
Mar 8, 2019Cardiff Gate, CardiffEarly Bird: £175 (Not £195) Book Now
Apr 8, 2019Cardiff Gate, CardiffEarly Bird: £175 (Not £195) Book Now
Time: 9.15 am - 4.30 pm. Lunch/refreshments included. Prices ex. VAT. 10% discount for 2 or more delegates*.

Learning Outcomes

On completion of this 1-day course you will:

  • Understand the Google Analytics interface
  • Have a clear understanding of the main reporting features
  • Know how to navigate, select and search the dimensions and metrics features
  • Be able to create dashboards
  • Know how to send reports
  • Understand how to create custom reports and segments
  • Be able to create simple goals and filters

Who is the course aimed at?

It is aimed at beginner to intermediate users be they marketers, sales people, IT staff, admin staff, owner-directors and anyone who needs to know the performance of their websites and mobile apps.

Modules Covered

Introduction to Analytics

  • What is Analytics and why do we use it?
  • Why is it beneficial to organisations?

Account Structure and Analytics Implementation

  • What are properties, views, dimensions and metrics?
  • Learn the key concepts: e,g. sessions, users and page views.
  • Considering and defining online goals (micro and macro goals).

Understanding the Analytics Interface

  • How to use the date and graph selector.
  • Learn to use primary and secondary dimension selectors.
  • Tips on how to use and understand reporting in tables.
  • Creating/emailing dashboards, widgets and reports.

Traffic Sources

  • Understanding where visitors come from.
  • Exploring your key channels.
  • Understanding where Google’s Search console fits in.

Standard Reports

  • Dimensions and Metrics in standard reports.
  • What are the characteristics and reporting features of main reports:
    • Audience,
    • Acquisition
    • Behaviour

Standard Reports – Conversions

  • Aligning business and marketing objectives to Analytics.
  • Micro and Macro goals.
  • Events – tracking on-page events (pdf’s, videos, links, etc)
  • Goal flow and visualisation.

Segments & Customisation

  • How to create segments.
  • Understanding & creating custom reports
  • How to set up custom alerts.

Recap

  • Review and recap.
  • Q & A.

Cost

Delegates rates for Cardiff courses start at £135 (+VAT) and for London £245 per person and include:

Course material
Over the next month or so we will create a password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.
Lunch and refreshments throughout the day

Discount
Get 15% off course bookings if your organisation is a registered charity (not applicable to Early Bird discounts)
If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).

Times

Courses start at 9.45 am, though we ask delegates to arrive at the venue by 9.30. The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know

Locations

Cardiff
Our principle training venue is Cardiff Gate Business Park, though this can chage from month-to-month (please note the venue from the table above). This location is situated on Junction 30 of the M4 making it ideal for those travelling from Cardiff, Newport, the South West England, West Wales and the South Wales Valleys. Our CIM and CAM courses generally take place here, along with 1-day workshops.

Find out how to get to this location

London location (training)
The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.

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