CIM Emarketing Award Books

The tutor manual for the CIM eMarketing Award lists Online marketing: a customer-led approach by Richard Gay as its 'essential reading book'. This detailed book covers all aspects of Internet Marketing and includes chapters on:

Strategy and Models for the Virtual World, Online Marketing Planning Issues, Online Marketing Research, Online Buyer Behaviour and Online Marketing Legal Issues.

The previous 'essential reading book' was Emarketing Excellence by PR Smith and David Chaffey. Both books are very good reading for the eMarketing Award course, though I would say that the latter more closely resembles the content guidleines as set down by CIM for delivery of this course.

Additional Reading for the eMarketing Award from CIM include:
Hunt, B. and Moran, M. (2005) Search engine marketing: driving search traffic to your company’s website.
Reynolds, J. and Mofazali, R. (2004) The complete e-commerce book: design, build and maintain a successful web site.
Siegel, C. (2005) Internet marketing.